Sherief Helaifi-Chadha

Sherief Helaifi-Chadha is an accomplished product management professional with extensive experience in growth strategies and digital product development. Currently serving as the Director of Product, Growth at HelloFresh since January 2020, Sherief focuses on global conversion domains, previously managing US growth strategies and leading initiatives in referrals and B2B. Prior experience includes co-founding Darman Labs, the first AI-powered A&R firm, and senior product management roles at IBM, specializing in the Order Management and Fulfillment portfolio. Early career ventures include leadership roles in organizations like TapTape and Schülerpaten Dachverband, alongside internships in business development and process optimization. Sherief holds multiple degrees, including a Master of Science in Engineering Management and Systems Engineering from Technische Universität Berlin.