Michael Lubimov

Michael Lubimov has worked in various roles since 2011. Michael began their career as an Analyst at Fuel Alternative REC in 2011. In 2013, they became a Legal Expert, Translator/Interpreter at the National Communication Authority of Ukraine. In 2016, they took on the role of Sales Support Manager at Nanobot Medical Animation (Студия Медицинской Анимации), Business Development Manager at MobiTech.io, and Freelancer at Interpreter/Translator. Since 2017, they have been working as an Educational Consultant and Content Partnerships Manager at HellloTalk, where they have managed to establish fruitful partnerships with polyglots and language schools, signed content partnership and licensing agreements, integrated interactive course content for 12 different languages on the app. Additionally, they have conducted research, gathered, analysed and systemised substantial volumes of information needed for optimization of the project aimed at creating a cutting-edge vocabulary practice tool. Michael has also managed multi-channel marketing campaigns (promotions via media outlets, language-related blogs, podcasts) across the US, UK, Europe, CIS, Japan and Korea, as well as managed CRM campaigns (mainly via Leanplum), including arranging the Lifecycle campaigns with different goals (revenue, retention), managing the A/B tests, preparing the email campaigns, localizing campaigns, and coordinating the work with copywriters, designers, and developers aimed at implementation of the CRM campaigns.

Michael Lubimov received a Master's degree in International Law from Taras Shevchenko National University of Kyiv in 2011. In 2016, they obtained an HSK 5 Certificate from the Institute of Confucius, and they also have an HSK 4 Exam Certificate from the same institution.