• Wisp

Jason van Beveren

Senior Manager, Lifecycle Marketing

Jason Van Beveren is a seasoned marketing professional with extensive experience in lifecycle and product marketing within the gaming industry. Currently a Senior Manager of Lifecycle Marketing at Wisp since 2025, Jason has a strong track record in customer reactivation and retention strategies, notably increasing returning customers at Big Fish Games from 3.5% to 12%. Prior roles include Senior Brand Manager at Improbable, where Jason secured major marketplace placements and drove 5 million installations within 48 hours for an online shooting game, and Senior Product & Lifecycle Marketing Manager at DoubleDown Interactive, achieving a customer retention rate of 24% and managing a content roadmap for popular social casino apps. With previous experiences at WG Cells, PopCap Games, and Promethium Marketing, Jason has consistently demonstrated expertise in community marketing and user engagement strategies.

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