Joumana Lovstad

Joumana Lovstad has over three decades of experience in brand marketing and management, with a notable tenure at Helly Hansen from January 2015 to September 2023, where roles included Chief Marketing Officer, VP of Brand & Marketing Strategy, and Director of Brand Marketing. Prior experience at Kraft Foods from November 1990 to August 1997 encompassed positions such as Senior Brand Manager for the Milka brand, Brand Manager for Freia Marabou and Milka children's range, and Assistant Brand Manager for Milka. Joumana began the career as an Account Executive at Leo Burnett MENA, managing the Procter & Gamble account. Academic qualifications include a Master of Business Administration (MBA) in Marketing from The George Washington University and a Bachelor of Science in Business Administration from East Carolina University.