Helly Hansen
Sjacco Miedema is an accomplished professional with extensive experience in sales and management roles. Currently serving as B2B Manager Benelux at Helly Hansen since August 2019, responsibilities include driving business initiatives for a company recognized for its high-quality workwear. Previously, Sjacco held positions at Helly Hansen as Key Account Manager & New Business and Area Salesmanager, contributing to the development of innovative technical apparel. With a strong background in project management at De Telegraaf, overseeing multiple field marketing agencies, and area management at Telegraaf Media Groep, Sjacco consistently achieved quantitative and qualitative targets while fostering partnerships and leading teams. Early career accomplishments include sales roles across various sectors, providing a solid foundation in commercial operations. Educational qualifications include completion of MEAO at De Factoor Zwolle.
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Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.