Helm
Marshall Spalding is a Business Intelligence Analyst at Helm since June 2023, with a solid background in sales reporting and corporate partnerships. Previous experience includes work as a Sales Reporting Analyst at General Motors from January 2020 to June 2023, where Marshall was contracted by Aquent, and as a District Digital Performance Manager through GP Strategies. Earlier roles include Corporate Partnerships Sales Manager with the Detroit Lions and Corporate Partnerships Manager with the Arizona Coyotes, focusing on revenue generation and relationship management. Additional positions featured business development and customer service roles in sports organizations, along with early experience as a concessions intern and compliance intern. Marshall holds a Bachelor of Science in Physical Education and Sport Management from Grand Valley State University, completed in 2009.
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Helm
Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Plymouth, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information.