Marshall Spalding

Business Intelligence Analyst at Helm

Marshall Spalding is a Business Intelligence Analyst at Helm since June 2023, with a solid background in sales reporting and corporate partnerships. Previous experience includes work as a Sales Reporting Analyst at General Motors from January 2020 to June 2023, where Marshall was contracted by Aquent, and as a District Digital Performance Manager through GP Strategies. Earlier roles include Corporate Partnerships Sales Manager with the Detroit Lions and Corporate Partnerships Manager with the Arizona Coyotes, focusing on revenue generation and relationship management. Additional positions featured business development and customer service roles in sports organizations, along with early experience as a concessions intern and compliance intern. Marshall holds a Bachelor of Science in Physical Education and Sport Management from Grand Valley State University, completed in 2009.

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