Max Heirbaut

Max Heirbaut is a seasoned brand director, business and innovation strategist, and marketing lead with extensive experience across various industries. Currently serving as Business Director at Hem and leading guest faculty initiatives at Parsons School of Design, Max has previously held notable positions at H&M Group, Toca Boca, and VMLY&R, where impactful brand strategies and innovative marketing solutions were developed. Max co-founded the boutique agency SUPERMACHINE and directed the creative studio HEISME, showcasing a rich blend of creativity and strategic insight. Educational qualifications include an Executive Program in Business Innovation & Brand Strategy from Hyper Island and a degree in Visual Arts from LUCA School of Arts.