Lisa Farrar

Lisa Farrar has extensive work experience in various leadership roles in the digital and customer experience industry. Lisa currently serves as the Chief Operating Officer at Hemnet. Previously, they worked as the Group CXO & CMO at IVC Evidensia, where they focused on deepening the relationship with pet owners across multiple markets. Prior to that, Lisa was the Chief Digital Officer and Managing Director at Nordic Choice Hotels, where they led the digital customer experience efforts for the largest hotel chain in the Nordics. Lisa also held the position of a Board Member at Musti ja Mirri Oy, where they contributed their expertise in digital and ecommerce strategy. Lisa has also worked as the Managing Director at Groupon, Vice President & Managing Director at ebookers/Orbitz Worldwide/Mr Jet, and Sales Director, EMEA at Hertz Rent a Car. Lisa began their career as a Corporate Affairs Manager at NHS Trust. Throughout their career, Lisa has achieved significant accomplishments such as developing scalable platforms, driving clinical efficiencies, creating lifelong relationships with customers, establishing innovative technology and business models, and delivering growth and improved efficiencies in various companies.

Lisa Farrar has attended The London School of Economics and Political Science (LSE) but has not completed a degree there. Lisa also studied at the University of Westminster, where they obtained a Bachelor of Business Administration (B.B.A.) with a major in Finance, Marketing, and Information Management.