Aline MacHado

Aline Machado serves as the Senior E-commerce Manager and Marketing Digital LATAM at Henkel since October 2021, leading regional digital projects in the beauty category, particularly in hair care, and successfully increasing sales by 22% through strategic partnerships. Prior to this role, Aline held various positions including E-commerce Manager at LG Electronics, where market expansion projects were implemented, and Loyalty Product & Sales Executive at Smiles S.A., where Aline led a disruptive loyalty program project. Aline's earlier experience includes roles in marketing coordination for Kopenhagen e Chocolates Brasil Cacau, business coordination at LTM Management, and customer success analysis at Edenred Group, among others. Aline holds a Master’s degree in Marketing from Heriot-Watt University and has completed several certifications in CRM, project management, and sales.