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Eric Sing

Digital Marketing | Data Strategy & Analytics Lead - Henkel Consumer Brands (north America) at Henkel

Eric Sing is a seasoned professional with extensive experience in digital marketing, data strategy, and analytics. Currently serving as the Digital Marketing and Data Strategy & Analytics Lead for Henkel Consumer Brands in North America since June 2020, Eric oversees a range of functions including integrated technology, consumer engagement tools, and eCommerce. Prior roles include leading digital marketing initiatives at Design Within Reach and the TAO Group, where Eric successfully expanded business operations and implemented data-driven strategies. Eric's early career includes analytical roles at MGM Resorts International, where data analysis and forecasting played a critical role in business optimization. Eric holds an MBA in Business Analytics & Project Management and a Bachelor of Science in Business Data Analytics from the University of Connecticut School of Business.

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