Patricia Aydillo

Patricia Aydillo has extensive experience in digital ecosystem strategy and business development within the beauty care sector. Currently serving as the Head of Digital Ecosystem Business Strategy EMEA at Henkel since November 2009, Patricia focuses on developing and implementing digital strategies to drive business growth and enhance customer engagement across EMEA markets. Previous roles at Henkel include leading digital ecosystem initiatives in Iberia, where responsibilities encompassed data integration, customer loyalty enhancement, and collaboration with salon partners. Additionally, Patricia has held positions focused on regional sales leadership and project management in beauty care, along with experience at Deloitte as an auditor and consultant. Educational qualifications include a Bachelor's degree in Business Administration from Universitat de Barcelona, a postgraduate degree in Fashion from Central Saint Martins, and ongoing studies in Internet Business and Artificial Intelligence at ISDI.