Sam Mannix

Sam Mannix is an experienced Category Development Manager currently working at Henkel since May 2018, leading efforts with notable brands such as Bref, Dynamo, Cold Power, and Fab across the ANZ region. Key responsibilities include conducting Retailer Category Reviews, developing Customer Strategies, and creating Go-to-Market strategies involving new product development post-analysis, pricing, promotional tactics, and range and space analysis. Prior to Henkel, Sam held significant roles as Category Manager at Cerebos, and as Category Development Manager for Australia and New Zealand Convenience Breakfast at Sanitarium Health Food Company. An extensive background in category management and trade marketing was built at companies such as Energizer, Nestle, BWS, and Uncle Tobys. Sam holds a Bachelor of Management degree with a focus on Marketing from the University of Newcastle.