Henkell Freixenet
Maren Lahm is an accomplished marketing executive currently serving as the CMO and Managing Director of Marketing, Hospitality, and Events at Henkell Freixenet since May 2023, focusing on digital transformation and cultural change. With extensive experience at Henkel from 2007 to 2023, Maren held various key positions including Head of Marketing for Germany and Switzerland and Director of International Marketing, leading strategic initiatives for North America and executing major brand launches in Latin America. Maren's expertise spans portfolio management, brand development, and e-commerce strategies, complemented by a robust educational background, including executive programs at Harvard Business School and London Business School. Maren earned a Diplom Kauffrau in Marketing & International Management from EBS Universität für Wirtschaft und Recht.
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Henkell Freixenet
Henkell Freixenet is the world's leading producer of sparkling wine combined with a strong expertise in branded wines and spirits. Our portfolio includes global brands such as Freixenet and Mionetto that are known and loved around the world, exquisite specialties such as Champagne Alfred Gratien and Schloss Johannisberg, and local icon brands such as Fürst von Metternich or Wodka Gorbatschow. All our brands have one thing in common: they are characterized by high standards of quality and craftsmanship and strive to create meaningful moments for our consumers. As a family-owned group with its HQ in Wiesbaden/Germany and more than 3,500 employees, we are proud to have teams in 30+ group companies around the world and distribute our products in more than 150 countries. Let's celebrate life together!