Bill Hensley is the founder of Hensley & Associates, Inc., a company established in March 1994 that specializes in brand development, focusing on creating lasting emotional connections with consumers. The firm emphasizes strategic brand platform development, innovation initiatives, and activation assistance to enhance brand success. Prior to this, Bill Hensley worked in brand management at Procter & Gamble from November 1981 to March 1994. Bill Hensley holds an MBA from the Haslam College of Business at the University of Tennessee.
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