Eren Ü.

Eren Ü. serves as the Vice President of Appliances & Pricing at Hepsiburada, overseeing a multi-billion TL GMV with positive EBITDA and full P&L responsibility for Retail and Marketplace operations in the MDA, SDA, and TV categories. Eren has secured a leading position in the techonline market share for these categories and leads commercial strategy and marketing activities with major brands and merchants while managing a team of over 25 employees. Prior experience includes roles at Borusan Holding as Category Strategy & Key Accounts Director and Senior Strategy Manager, as well as positions at A.T. Kearney and Sabanci University. Eren holds an M.Sc. in Mechatronics Engineering and a double major in Mechatronics Engineering and Physics from Sabanci University.