Hera Beauty
James Daniels is an experienced professional in the field of formulation and product development with a strong background spanning over two decades. Currently serving as the Head of Formulation at Hera Beauty since October 2023, James previously held the position of Head Chemist at Ellipsis Brands from August 2020 to October 2023. Prior to that, James was the Formulation Manager at Inovia International, where responsibilities included developing new products from concept to launch. James also contributed to product development as a Product Development Leader at Jeyes Ltd, focusing on automatic toilet-care products, and worked as a Laboratory Technician at Sanford UK, where compliance testing for writing instruments was a primary function. Early career roles included positions as a Laboratory Assistant at Crisp Maltings Ltd, with educational credentials in Chemistry from Nottingham Trent University.
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Hera Beauty
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Hera Beauty, established in 2011, is a leading premium beauty, skin and haircare manufacturer passionate about natural formulations & ingredients. We offer a range of manufacturing services including bulk production, packaged and labelled products, contract manufacturing and product development. Innovative Using our expertise, our mission is to make launching a natural brand as easy as possible and deliver a fast efficient route to market. We are focused on becoming a leader on innovative natural formulations with new products & on trend ingredients launching every month ready for brands to easily customise and launch. Along with our efficiency & innovations we aim to be as green as possible, whereby we are constantly looking at new ways we are able to reduce our carbon footprint. Where possible we manufacture extracts in house and source from local suppliers. Partnership With our extensive knowledge of launching a brand and our ability to offer an end to end service, we are able to support with the design of bespoke labels, cartons & other materials as well as sourcing all componentry on your behalf. We aim to build a successful relationship with every partner we work with by dedicating each brand to a matched account manager who will guide you through every step of the journey. Flexible We pride ourselves on being a flexible partner & we love working with a wide client base, from start ups flourishing to become established brands to established businesses & multinationals. Our variety of machinery including semi-auto & automated fill lines allows us to be as flexible as possible when it comes to order quantity and our efficiency. We pride ourselves on offering one of the lowest and competitive MOQs in the industry.