Blake Mallen

Chief Strategy Officer & President of Pro2col at Herbalife

Blake Mallen is a visionary entrepreneur and strategic leader with a passion for innovation, community and purpose-driven growth. As Herbalife’s chief strategy officer and president of Pro2col, he works alongside senior leadership to expand the company’s global health and wellness platform and spearhead strategic initiatives across international markets.

Blake brings more than two decades of experience building mission-led businesses and disruptive consumer brands. He’s the co-founder of Pro2col LLC and previously served as president of Pruvit, where he helped shape a new category in health and wellness. Earlier in his career, Blake co-founded and led one of the direct selling industry’s most recognized weight-loss companies – introducing the widely adopted “Challenge” marketing model and driving over $2 billion in cumulative product sales.

A recognized thought leader in entrepreneurship and direct selling, Blake has mentored and inspired hundreds of thousands of self-starters through his companies, global speaking events and digital platforms. He is a sought-after keynote speaker and hosts the “SHIFT” podcast in collaboration with Direct Selling News. His TED Talk, “Shift the Script,” has been viewed over one million times.

As a values-driven executive, Blake is committed to advancing entrepreneurship, personal wellness and conscious leadership in everything he does.


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Herbalife

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Herbalife Nutrition is a global nutrition company with over 40 years of experience. Herbalife offers a full line of science-backed, high-quality, great-tasting products that can be customized to each individual's needs and tasting preferences. Herbalife is committed to creating a healthier future by supporting each individual's unique wellness goals. Herbalife Nutrition products range from shakes, teas, high-protein snacks, aloes, sports nutrition, meal replacements, and outer nutrition. Herbalife Nutrition's commitment to creating a well-balanced, nutritious, and active lifestyle extends to closing the gap in food insecurity and malnutrition by providing education, resources, and access to healthier foods through the Herbalife Nutrition for Zero Hunger initiative. In addition, the Herbalife Nutrition Foundation strives to improve the well-being of children around the globe. Learn more about Herbalife Nutrition's dedication to uplifting communities by providing economic opportunities and healthy, high-quality products, and follow Herbalife on LinkedIn, Instagram, Twitter, YouTube, and Facebook.


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