Marcia Espejel

Marcia Espejel is a Digital Marketing Senior Analyst at Herbalife Nutrition since April 2018, where responsibilities include designing campaign strategies, building and implementing marketing tools, and creating KPI reports using Datorama and Adobe Analytics. Prior to this, Marcia worked as a Senior Designer in the Communications Department at Instituto de Humanidades y Ciencias de Guadalajara, A.C. from January 2012 to April 2018, focusing on offline marketing campaigns and branding through graphic design and copywriting. Additionally, Marcia operated as a Freelance Graphic Designer from June 2010 to April 2018, managing projects and developing advertising campaigns for diverse clients. Marcia holds a Bachelor's degree in Graphic Design from ITESO Universidad Jesuita de Guadalajara and diplomas in Marketing and Digital Marketing from Tecnológico de Monterrey and Universidad del Valle de México, respectively.