Tom Ridges

Word-of-mouth is one of the most powerful growth forces for brands, Yet most treat it as passive, or out of their control. But look at the biggest brands today from Monzo, Gymshark, Bank of America and even Facebook and Twitter and they all grew using word-of-mouth and offline social influence. Decades of failed promises from social media listening has left many feeling that word-of-mouth is indeed untameable. But here's the fact. 2 in 3 conversations happen OFFLINE, IRL, whatever you want to call it, but influence between real people with real relationships is what drives sales, increases spend and reduces churn. And Herdify shines a light on where these conversations are happening. Using the same technology we used to predict the spread of the pandemic for the UK Government, we predict where word-of-mouth is spreading influence in the real world. Armed with this, you can optimise your marketing with a deeper understanding of your audience allowing you to better target your ads, choose better locations for events or where to open popups. If you're a disruptive consumer brands or an innovative charity and your growth needs a bump, let Herdify's audience platform locate your word-of-mouth hotspots and say hello to renewed growth.