Steven Croston

After training in classical music, Steven entered the corporate world as an experiment, joining energy giant BP at age 22. Following a broad range of business roles, he saw the potential to apply high quality, broadcast-style TV production techniques to corporate communications. He subsequently held the roles of Group Commissioning Editor for TV, and later Group Head of Visual Media, for 20 years.

Over two decades he commissioned or executive-produced over a thousand films with budgets raging from a few thousand pounds to £2 million, netting millions of views and several gold and silver awards from the IVCA, EVCOM, Cannes, the New York Film Festival and many other bodies.

Across all genres from brand promos and commercials to results and strategy programmes to musicals (!), Steven’s productions have been seen on TV, in cinemas and online in over 100 countries.

The BFI hold two of his corporate documentaries as important contributions to the genre and the BP-TV team he established in 2016 won EVCOM internal production agency of the year in 2018.

Steven established HerioVisual in 2021.