Letia James

Letia James is an accomplished marketing professional with extensive experience in brand strategy and direct marketing. Currently serving as the Brand Strategy Director at Heritage Digital since 2024, Letia has successfully architected and executed omni-channel marketing strategies that significantly enhance brand awareness and revenue growth. Prior experience includes a Marketing Specialist role at Heritage Digital, where Letia implemented innovative testing strategies and direct mail redesigns, achieving remarkable cost savings and high engagement rates. Letia's background also features roles at Liveops, Inc., Teach For America, Wells Fargo, and Bank of America, highlighting a consistent focus on customer satisfaction, operational efficiency, and cross-functional collaboration. Letia holds a Bachelor of Business Administration in Marketing from Francis Marion University and a Certificate in Applied Science in Computer Technology from Florence-Darlington Technical College.