Keith Lux

Keith Lux is an experienced professional in the apparel industry, currently serving as President of Heritage Cross Apparel since June 2002. Under Keith Lux's leadership, the company specializes in high-quality men's and ladies' golf and corporate apparel, including the notable Euro Tech line that features 100% Micro Poly fabrics with moisture management, UV protection, and antimicrobial finishes. Prior to this role, Keith Lux was President of Added Touch Embroidery, LTD., one of the largest contract embroidery companies in the Southwest, from July 1988 to September 2001. Keith Lux is a graduate of Hartley High School, earning a diploma in 1969.