Icnelly Vieyra

Icnelley Vieyra has over seven years of experience in various roles. In 2013, they began working as a Digital Strategic Planner at Havas Worldwide Mexico. In 2014, they moved to CirkloMx as an Innovation Strategist. In 2015, they worked as a CX Consultant at The Cocktail, where they worked to improve the customer experience in cross-cutting projects. In 2017, they worked as a User Experience Lead at Herman and as a Customer Experience Consultant at The Cocktail Analysis. In 2018, they worked as a Behavioral Economics Consultant and a Strategy & Service Design Consultant at BBVA en Mexico. Icnelly also co-coordinated the global Service Design Community at BBVA: SD without borders. In 2019, Icnelley began working as a Profesora at Universidad de la Comunicacion.

Icnelly Vieyra received a Máster en Análisis Económico in Economics from the Universitat Oberta de Catalunya in 2023. Prior to that, they received an Advertising degree from the Universidad de la Comunicación, S.C. in 2012.