Letricia Rodriguez

Letricia Rodriguez has a diverse work experience that spans over several years. Letricia began their career at Raza Clothing Company, where they worked in operations and successfully built the brand through grassroots marketing. In 2008, Letricia served as a Commissioner for the Lansing Housing Commission, overseeing the delivery of quality and affordable housing options.

Moving forward, Letricia worked as a Vice President and Founding Board Member for the Jose Miguel Arciniega Descendent Society, where they honored their ancestor's contributions as a Tejano Patriot. Letricia then became a board member and secretary for the Greater Lansing Hispanic Chamber, actively contributing to the chamber's objectives.

In 2014, Letricia joined Univision Communications Inc. as an Account Executive, focusing on Hispanic marketing across various multimedia platforms. Letricia accomplished significant achievements, such as streaming the Tejano Music Awards red carpet and awards program through digital assets and securing third party transactions for advertisement and sponsorships.

Next, Letricia joined The Rape Crisis Center as the Director of Donor Relations in 2016. In this role, they cultivated donors, identified new giving opportunities, and ensured proper donor stewardship and acknowledgement.

Most recently, Letricia worked as the Marketing Manager for Hermann Sons Life, where they managed the organization's strategic marketing initiatives, including branding and messaging. Letricia provided creative direction, developed the annual budget, and supervised the creation of creative assets.

Overall, Letricia Rodriguez's work experience demonstrates their expertise in marketing, fundraising, board involvement, and brand management across various industries.

Letricia Rodriguez's education history includes studying Business, Marketing, and Sales at Lansing Community College. The duration of their enrollment and whether they obtained a degree are unknown.