Linus Kaasik

Hermine Hold is a Stockholm-based brand on a mission to disrupt the world of women’s hair accessories. Their goal is simple: to help women around the world add that extra bit of pizzazz to their hairstyles, outfits, and everyday lives. With their Scandinavian roots, and a mix of simplicity, art, and some raw edges, they’re constantly striving fortransparency and sustainability in everything they do. An edgy start-up, with sometimes way too high ambitions, but enough curiosity and courage to challenge the status quo and do their own thing.