Johan Houben

Johan Houben has extensive work experience in marketing and media roles. Johan is currently the VP Marketing Excellence at Hero Group since January 2023. Prior to that, they held the position of VP Media, Digital & Marketing Excellence at Hero Group starting from September 2020. Before joining Hero Group, Johan worked at Mondelēz International as the Media & Digital Marketing Director MEU from April 2018 to September 2020, and as the Media Director MEU from March 2017 to September 2020. Earlier in their career, Johan worked at The Coca-Cola Company where they held various roles including Global Connections Director - Head of Programmatic from September 2015 to February 2017, Director Media, Digital Marketing and Marketing Research Europe from May 2011 to September 2015, Group Director Media and Promotions from November 2009 to May 2011, EU Group Media Manager from January 2008 to November 2009, Marketing Services Manager from December 1998 to December 2007, and Brand Manager Coca-Cola from July 1996 to December 1998. Johan started their career at Douwe Egberts as a Brand Manager from 1992 to 1996.

Johan Houben pursued their education at KU Leuven, where they obtained their Master's degree in European Economic law from 1984 to 1989. Johan then continued their studies at the same university and completed a Master's degree in Business Administration from 1989 to 1991.