Yousr Hesham

Yousr Hesham is an experienced marketing professional with a focus on trade marketing and operations. Currently serving as the Regional Trade Marketing Executive at Hero Group since 2015, Yousr is responsible for all BTL marketing activities for the Hero, Hero Baby, and Vitrac brands across GCC markets, driving net sales and profit growth through effective project launches. Additionally, Yousr has held positions at Procter & Gamble since November 2012, initially as a Marketing Specialist and later as an Initiatives Operations Analyst for MEA Hair Care, where responsibilities included leading the artwork processes and coordinating with regional marketing teams. Yousr's early career includes a brief role as GM Assistant at Lafarge. Academically, Yousr holds a Bachelor's Degree in Economics from Cairo University, obtained in 2010.