Siddharth Sirari

Siddharth Sirari currently heads Marketing for Motorcycle, Service, Parts, Accessories, and Merchandise at Hero MotoCorp, focusing on comprehensive Go-to-Market strategies that enhance sales and margins while boosting market share in the motorcycle category. Prior experience includes a decade at Maruti Suzuki India Limited, where Siddharth advanced from Brand Manager to Head of Marketing for the NEXA Channel, establishing it as a leading lifestyle automotive brand and significantly increasing market share. Previous roles also include Manager of Marketing & Sales at Weidmuller Electronics, Business Development Manager at Bellnorth Medisystem Pvt. Ltd., and an early internship in market research at PTC India Ltd. Siddharth holds an MBA in Marketing/Finance from Symbiosis Institute of Management Studies, a Bachelor's degree in Electrical Engineering from G.B Pant Engineering College, and specialization in Digital Marketing & Social Media Strategy from the Indian Institute of Management Raipur.