Bert Winterfeld

Bert Winterfeld currently serves as the Head of Performance Marketing at HERO Software, a position held since October 2024. Prior to this, Bert was the Head of Acquisition & Data at EQS Group from September 2020 to October 2024, overseeing paid and organic performance as well as marketing data and intelligence. Bert has extensive experience in marketing management, having also held roles as Head of Performance Marketing and Team Lead at Business Keeper, and as Head of Branding for the DACH market at Brevo (formerly Sendinblue). Academic contributions include lectures in Online Marketing at Euro-FH and ILS, along with authorship of various coursebooks. Educational credentials feature a Master's degree from ESCP Business School and a Bachelor of Arts from Freie Universität Berlin.