Annabelle Antoinette R.

Annabelle Antoinette R. has a diverse work experience in the field of strategy and planning. Annabelle Antoinette currently holds the position of Head of Strategy at HERO and McCann, starting in November 2022. Prior to this, they worked as a Freelance Strategist from January to November 2022. In 2021, Annabelle was the Head of Strategy at Cummins&Partners. Annabelle Antoinette also had the role of Creative Agency Partner - ANZ at TikTok from October 2020 to November 2021. Before that, they held planning director positions at Connecting Plots, DDB, TBWA\Australia, and Omnicom Media Group. At Omnicom Media Group, they served as a Strategy Director and later as Agency Group Director and Strategist, overseeing client groups and leading strategic and content development for various brands. Annabelle's work experience dates back to 2007 when they started as a Media Assistant and later took on roles as a Media Planner Buyer, Account Manager, and Account Director.

Annabelle Antoinette R. completed their High School Certificate of Competence Program at Lindisfarne Anglican College from an unknown start date to 2005. Annabelle Antoinette then pursued a Diploma in Teaching and Performing at Trinity College of London from 1997 to 2006. Afterward, Annabelle attended Bond University from 2006 to 2008, where they obtained a Bachelor of Communication with a major in Corporate Communication and Advertising. Finally, they enrolled in Swinburne University of Technology from 2015 to 2019 and earned a Bachelor's Degree, specializing in Sociology, Psychology, and Behavioral Economics.