JP

Jelena Picuric

VP Of Member Experience at Hero

Jelena Picuric has a diverse work experience spanning over several years. Jelena started their career in 1997 at Energoprojekt, where they served as a Strategic Procurement Manager until 2011. In 2006, they also took on the role of Director at large - Industry Relations at the local chapter of Project Management Institute, which they held until 2008.

In 2011, Jelena joined GroundLink and held multiple roles throughout their tenure. Jelena began as the General Manager for Serbia and later took on the position of Chief Operating Officer, Global Operations. In these roles, they were responsible for driving top-line revenue growth and bottom-line profitability, developing strategies, leading product development, ensuring operational excellence, managing metrics, and overseeing cross-functional projects. Jelena was actively involved in both the day-to-day operations of the business and the strategic decision-making processes. Jelena's time at GroundLink lasted until September 2020.

Currently, Jelena is working at Hero as the VP of Member Experience, starting from August 2021. Prior to this role, they held the position of Senior Director, Member Experience at Hero from October 2020 to August 2021.

Overall, Jelena Picuric has extensive experience in strategy development, operations management, procurement, and industry relations. Jelena has a proven track record of successfully driving business growth and delivering results.

Jelena Picuric has a Master's degree in Project Management from George Washington University, earned between 2001 and 2003. Prior to that, they obtained a Bachelor's degree in Economics from Belgrade University, which they completed in the period between 1991 and 1995. In addition to their academic degrees, Jelena has also obtained a certification in Project Management (PMP) from the Project Management Institute, but the specific timeframe of when they obtained this certification is unknown.

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