Herschend Family Entertainment
Ellen Gutierrez has a diverse work experience in marketing and business development. Ellen currently works at Herschend Family Entertainment as the Director of Marketing Integration, where they oversee brand management and business development. Prior to that, they worked at The Coca-Cola Company, where they held various roles. From 2019 to 2021, they served as a National Account Director, responsible for strategic partnership marketing and business development, managing multibillion-dollar national accounts and marketing activations. From 2006 to 2019, they held several roles at The Coca-Cola Company, including Senior National Sales Executive, where they successfully activated The Walt Disney Company as a global brand marketing account. Ellen also served as the Group Director for Commercial Applications and Director of Marketing, where they led cross-functional teams, developed commercial capabilities, and executed strategic marketing plans. Overall, Ellen Gutierrez has demonstrated expertise in brand management, business development, and strategic planning throughout their career.
Ellen Gutierrez pursued their education at the University of Kentucky, where they obtained a Bachelor of Arts degree. Ellen'sspecific field of study was Journalism/Advertising. Further details regarding the duration of their education and any additional degrees or schooling are not provided.
Herschend Family Entertainment
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Herschend is the parent company for a family of entertainment brands with a collective vision and mission of bringing families closer together by Creating Memories Worth Repeating®. The company’s roots date back to 1950 when the Herschend family founded their first attraction, a small cave tour in Branson, Mo., which later expanded into the famed Silver Dollar City®. Today, Herschend is recognized as the largest family-owned themed attractions organization in the US., with 11,000+ employees across 26 properties that collectively entertain more than 14 million guests annually. The company’s more than 70 years of success is a credit to the deep-rooted culture of “Love in Action,” built on the Herschend family values of kindness and caring. Love can be found at every Herschend property, every day, from the way guests are treated to how the company cares for its employees. These values are reflected in the company's Leading With Love curriculum and Herschend GROW U., our free employee education assistance program. Operating companies within Herschend include Herschend Family Entertainment (Dollywood® Parks & Resorts, Silver Dollar City® Attractions, Adventure Aquarium®, Newport Aquarium®, Kentucky Kingdom®, and Wild Adventures®), Herschend Live (Harlem Globetrotters®), Herschend Entertainment Studios (Splash & Bubbles® and Chuggington®) and Herschend Adventure Holdings, LLC (Pink Adventure Tours®).