Garrett Wright

Garrett Wright is an experienced data and analytics professional currently serving as Data & Analytics Lead at Herschend Family Entertainment since December 2017, where significant contributions include managing a Customer Data Platform, completing transitions to Google Analytics 4 for multiple websites, and enhancing reporting capabilities using Looker Studio and BigQuery. Previous roles at Herschend involved leading web analytics strategies and digital marketing initiatives for The Dollywood Company, as well as coordinating e-commerce operations and email marketing campaigns. Garrett holds a Bachelor's Degree in Marketing and Information Management from the Haslam College of Business at the University of Tennessee, complemented by earlier experience in digital marketing and technology roles.