Tammy Lucas

Tammy Lucas is an accomplished marketing professional currently serving as the Chief Marketing Officer at Herschend Family Entertainment since July 2024, where the focus is on creating memorable experiences. With extensive experience in the real estate sector as a Real Estate Investment Advisor at HomeSmart since 2002, Tammy has a strong track record in client relations and market strategy. Prior experience includes leadership roles at Signet Jewelers and BWH Hotel Group, where responsibilities encompassed loyalty program development and global marketing strategies. Earlier career positions at Best Western Hotels & Resorts involved overseeing marketing programs and establishing successful national promotions. Tammy's educational background includes a Bachelor of Social Sciences in Psychology & Business from the University of Ottawa.