Herself Health
Melissa Urrea currently serves as the Chief Medical Officer at Herself Health, a position held since September 2024. Melissa has extensive experience in medical leadership roles, including Vice President of Medical Affairs at Optum and Senior Executive Medical Director at naviHealth, where responsibilities included clinical leadership, strategic direction, and management of clinical relationships. Previous roles involved new business development and stakeholder support as Executive and Interim Executive Medical Director. Melissa's career began in 2002 as an author, with the publication of the fiction novel "Thin Yellow Line." Educational credentials include a Bachelor of Science in Chemistry from The University of Texas at Austin and dual Doctor of Medicine degrees from The University of Texas Medical Branch.
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Herself Health
Herself Health, founded in 2022 by Kristen Helton and Juxtapose, is a healthcare technology company that provides advanced primary care to women over the age of 65 who are enrolled in Medicare and, soon, Medicare Advantage. The company connects women's health goals with their life goals, addressing common concerns such as bone health, weightloss, and emotional well-being. The company hires and trains top providers in geriatrics, delivering value-based care with a focus on patient outcomes.