Kevin Wishard

Kevin Wishard is a seasoned marketing professional with extensive experience in customer relationship management and loyalty marketing. Currently serving as Global Brand Manager for Hertz, Kevin leads the development of marketing strategies across the Hertz, Dollar, and Thrifty brands, focusing on customer retention and data-driven initiatives. Prior roles include CRM Marketing Analyst II at GEICO, where Kevin oversaw the rebranding and migration of communications to Salesforce Marketing Cloud, and contributed to marketing project collaboration as CRM Marketing Analyst I. Additional experience includes teaching marketing and mathematics in educational settings, as well as various roles in management and marketing across different companies. Kevin holds a Bachelor's Degree in Marketing from Old Dominion University.