Hertz
Lina Lopez is a seasoned professional with extensive experience in data analysis and revenue management, currently serving as a Senior Data Analyst in Safety and Security at Hertz since July 2015. In this role, Lina has successfully created and maintained multiple Tableau dashboards to enhance revenue decision-making processes and optimize fleet utilization across key markets. Previous roles include Senior Analyst in Revenue Management and Analyst in International Pricing & Marketing at Hertz, where Lina managed cross-functional projects and collaborated on branding strategies. Prior experience includes serving as a Business Analyst at the International Air Transport Association, where strategic regional campaigns were overseen, and an Economic Analyst supporting the US-Colombia Trade Agreement negotiations. Academic credentials encompass a Master of Science in Finance from Florida International University and a Bachelor of Science in Economics from Pontificia Universidad Javeriana, complemented by a Data Science for All certification from Correlation One.
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Hertz
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The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand.