AUREA GARCIA MARCOS

Aurea Garcia Marcos has a diverse work experience in the fields of trade marketing, customer and channel senior executive trade marketing, product management, analysis, and financial management. They started their career in 2012 as an Adjunto a Dirección Financiera at Kapema Rent SL, where they analyzed financial statements, investment projects, and searched for funds. In 2014, they joined Heineken as a Consumer Market & Intelligence Trainee, where they analyzed key performance indicators, conducted market research, and designed questionnaires. Aurea then moved on to roles in Heineken's Marketing department, serving as an Analyst for Alcohol-Free Brands and Flavors and as a Product Manager for Alcohol-Free Brands, collaborating with brand managers, coordinating marketing plans, and leading sponsorship projects. In 2017, Aurea joined Coca-Cola European Partners as a Trade Marketing Executive for the HORECA sector and later became a Customer & Channel Senior Executive Trade Marketing. They were responsible for trade marketing strategies and execution. Currently, Aurea is working as a Trade Marketing Manager FoodService at Heura Foods since 2022.

Aurea Garcia Marcos completed their Bachelor's degree in Business Administration and Management from Universidad Carlos III de Madrid from 2009 to 2013. Following that, they pursued a Master's degree in Commercial Management and Marketing from ESIC Business & Marketing School from 2013 to 2014. Their field of study focused on Marketing and General Marketing Management.