Martin Zítek

Martin Zítek has a diverse work experience spanning across various companies and roles. Martin worked at Heureka Group from 2018 to the present, initially as the Head of Performance Marketing and later as the Group Head of Performance Marketing and Group Head of Digital Marketing. In these roles, they were responsible for managing the programmatic and direct purchase of digital media, focusing on efficiency, return on investment, and teamwork. Martin led a team of specialists in SEM, social ads, RTB, affiliate marketing, app marketing, notification marketing, email marketing, vendor marketing, and the Google CSS program.

Before joining Heureka Group, Martin worked at MallGroup from 2017 to 2018 as a Performance Marketing Manager - Countries. Prior to that, they worked at E-commerce Holding, a.s. from 2016 to 2017 as a Performance Marketing Manager and Senior Marketing Specialist.

Martin's career began in 2013 at INBORN, where they worked as a Senior SEM Consultant until 2016. In this role, they managed portfolios of key accounts, developed strategies, and collaborated with programmers to test new technologies and tools. Before INBORN, they briefly worked as a Media Consultant at RF-Hobby.

Martin's earliest listed work experience was at ZETES Solutions CZ, where they worked as a Product Specialist from 2007 to 2008. In this role, they managed the product database and created content for the e-shop.

Overall, Martin has a strong background in performance marketing, digital marketing, and managing teams, with a focus on achieving results and driving efficiency.

Martin Zítek completed the Marketing Week Mini MBA with Mark Ritson in 2021. In addition to their formal education, they also obtained several certifications, including the Business Transformation Program from Google in November 2022, the Retail Academy from Google in December 2017, and the DoubleClick Search certification from Google in July 2016. Martin also holds certifications in Google Certified Trainer for Shopping (February 2019), PPC Bee certification (April 2016), The Shopping Advertising (April 2016), AdWords Fundamentals (August 2013), Video Advertising (February 2015), Display Advertising (January 2015), and Search Advertising (November 2013).