In 1963, Frits Schrouff, the founder of Heuschen & Schrouff, saw how much the Indonesian immigrants longed the tasteful products from their home country far away. He travelled by plane to Indonesia and started to import rice and soy products on a little scale which he sold door-to-door with a small pick-up van. This adventure grew during several decades into the large company that Heuschen & Schrouff is nowadays.

Heuschen & Schrouff Foods Group is the leading supplier of Asian supermarkets in Western Europe and has introduced authentic Asian food to mainstream Retail and Foodservice. Besides food from Asia, we also import top products from Arabic countries, Africa and the Caribbean. Our company is unique thanks to more than 100 authentic A-brands from i.a. Thailand, Singapore, Malaysia, the Philippines, India, China, Vietnam and Korea, who have given us the exclusive distribution rights for the EU. The same for authentic A-brands from i.a. Turkey, Morocco and the United Arab Emirates. At Heuschen & Schrouff we constantly update our range and we follow the latest trends in the food branch. In this way we respond to the needs of all different communities, as well as the needs of adventurous gastronomes and professional cooks. In addition to our up-to-date offer of products, we continuously upgrade our services to keep our high standards of operational excellence. Our range of more than 4600 different products is divided into authentic A-brands for the ethnic market, retail, foodservice and industry.

Food & Beverage

Retail

Heuschen & Schrouff Oriental Food

Heuschen & Schrouff Oriental Food's headquarters in Landgraaf, Netherlands

This department manages employee relations, recruitment, and organizational development.

Human Resources

The Sales Team at Heuschen & Schrouff Oriental Food is responsible for driving revenue and market share through strategic account management and fostering strong relationships with clients across various sectors, including retail, foodservice, and industry. Team members, such as Inside Sales Representatives and Key Account Managers, work collaboratively to identify customer needs, offer tailored solutions, and ensure the distribution of authentic A-brands from Asia, Arabic countries, Africa, and the Caribbean to major supermarkets and foodservice providers throughout Western Europe. They play a crucial role in maintaining the company's high standards of operational excellence and staying ahead of market trends.

Sales Team

The Logistics and Supply Chain team at Heuschen & Schrouff Oriental Food ensures the efficient and timely procurement, transportation, and distribution of a diverse range of authentic Asian, Arabic, African, and Caribbean food products. This team manages order processing, oversees logistics operations, coordinates purchases, and supervises transport to maintain the company's high standards of operational excellence and meet the dynamic needs of various markets including ethnic, retail, foodservice, and industry.

Logistics and Supply Chain

This department manages and optimizes sales processes, supporting the sales force with operational efficiency and coordination.

Sales Operations

This department provides specialized consulting services and support for SAP software solutions to optimize business processes.

SAP Consultancy

The Business and Process Management team at Heuschen & Schrouff Oriental Food is dedicated to optimizing and streamlining the company's operations. This team focuses on the implementation and management of SAP systems, analyzing business processes, and driving efficiency through LEAN methodologies. Their efforts ensure that the company maintains high standards of operational excellence and remains responsive to market demands.

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Other teams

Sales Team

Logistics and Supply Chain

Sales Operations

SAP Consultancy

Business and Process Management