In 1963, Frits Schrouff, the founder of Heuschen & Schrouff, saw how much the Indonesian immigrants longed the tasteful products from their home country far away. He travelled by plane to Indonesia and started to import rice and soy products on a little scale which he sold door-to-door with a small pick-up van. This adventure grew during several decades into the large company that Heuschen & Schrouff is nowadays.

Heuschen & Schrouff Foods Group is the leading supplier of Asian supermarkets in Western Europe and has introduced authentic Asian food to mainstream Retail and Foodservice. Besides food from Asia, we also import top products from Arabic countries, Africa and the Caribbean. Our company is unique thanks to more than 100 authentic A-brands from i.a. Thailand, Singapore, Malaysia, the Philippines, India, China, Vietnam and Korea, who have given us the exclusive distribution rights for the EU. The same for authentic A-brands from i.a. Turkey, Morocco and the United Arab Emirates. At Heuschen & Schrouff we constantly update our range and we follow the latest trends in the food branch. In this way we respond to the needs of all different communities, as well as the needs of adventurous gastronomes and professional cooks. In addition to our up-to-date offer of products, we continuously upgrade our services to keep our high standards of operational excellence. Our range of more than 4600 different products is divided into authentic A-brands for the ethnic market, retail, foodservice and industry.

Food & Beverage

Retail

Heuschen & Schrouff Oriental Food

Heuschen & Schrouff Oriental Food's headquarters in Landgraaf, Netherlands

Marc Boits

Paul Ehren

Ernes Zelen

This department manages and optimizes sales processes, supporting the sales force with operational efficiency and coordination.

Sales Operations

This department provides specialized consulting services and support for SAP software solutions to optimize business processes.

SAP Consultancy

This department focuses on managing client accounts and ensuring customer satisfaction through effective communication and support.

Account Management

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department focuses on analyzing and optimizing business processes to improve efficiency and effectiveness.

Business Process Management

This department focuses on developing and maintaining relationships with key clients to drive sales and maximize customer satisfaction.

Heuschen & Schrouff Oriental Food

Org chart

Teams

Sales Operations

SAP Consultancy

Account Management

Human Resources

Business Process Management

Key Account Management

Offices

Heuschen & Schrouff Oriental Food

Org chart

Teams

Sales Operations

SAP Consultancy

Account Management

Human Resources

Business Process Management

Key Account Management

Offices

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