Daniela Cruz Azcoitia

Daniela Cruz Azcoitia is a seasoned professional in digital analytics and transformation, currently serving as the Digital Analytics Manager for Commercial Intelligence at Hey Banco since September 2022. Prior experience includes key roles at Universidad Tecmilenio, where Daniela developed digital identity strategies and data ecosystems, and led operational indicators to enhance student enrollment and experience. Daniela has also contributed as an education mentor in data science and served as an adjunct professor at Tecnológico de Monterrey. Co-founding and directing business operations at Manzara involved managing analytical projects that enabled data-driven decisions for various companies. Academic credentials include a Licenciado in Marketing from Tecnológico de Monterrey and participation in prestigious programs at Stanford University and INSEEC.