Jasmine B.

Jasmine B. is a seasoned marketing professional with extensive experience in performance marketing and search engine advertising. Currently serving as Senior Performance Marketing Manager at HeyJobs since February 2022, Jasmine specializes in SEM channel management, conversion tracking, audience creation, and lead generation. Previous roles include SEM Manager at HeyJobs and SEA Manager at AirHelp, where Jasmine managed significant budgets and spearheaded A/B testing initiatives. Jasmine's early career as a primary school teacher equipped with a solid foundation in curriculum design and language instruction enriches the approach to marketing communications. Educational qualifications include a PGCE in Modern Languages and a BA in Modern Languages with Interpreting from The University of Sheffield, complemented by further training in online marketing.