Dirck Schou

President and CEO at HF Coors

Dirck Schou has been in the ceramics industry since 1979. Dirck began their career as Chairman and Owner of Simpsons (Potters) Ltd, where they manufactured all crock pots for England, oven-to-tableware for the UK market, and private label items for food service industry companies in the UK. In 1990, they became Owner of Catalina China, Inc., which owns the HF Coors brand and does most of its business under the HF Coors brand. Dirck also became President and CEO of HF Coors, a division of Catalina China, Inc., a certified Service Disabled Veteran Owned Small Business and HUBZone certified company that manufacturers ceramic dishes for consumers and the food service industry. The company also has two GSA contracts and provides a variety of products to GSA and other Agencies, mainly the Dept. of Veterans Affairs.

Dirck Schou attended the United States Military Academy at West Point from 1960 to 1964, where they earned a BS in Engineering. Dirck then attended Harvard Business School from 1970 to 1972, where they earned an MBA in marketing.

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