Crystal Chen serves as the Regional Account Director at HH Global since September 2023. Previously, Crystal was an Account Director at Tag from May 2021 to June 2023, where significant achievements included leading business strategies for GSK/Haleon and enhancing profitability through optimized P&L management. Prior experience includes Senior Purchasing Manager for Asia at Brand Addition, overseeing procurement in the APAC region, and Account Director at Gemaco Global, focusing on business development in China. Earlier roles involved purchasing management at adm Group Ltd and project management at Genimex. Crystal holds a Bachelor's degree in International Business from Shanghai University of International Business and Economics, earned between 1995 and 1999.
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