Roy Baharav

Roy Baharav's work experience includes:

1. CEO & Co-Founder at Hi Auto (2019-present): Leading a company specializing in conversational AI platforms for noisy environments, specifically focusing on QSRs' Drive-Thru systems. The platform provides automated greetings, order-taking, recommendations, upselling, and order entry to improve efficiency, reduce costs, and enhance the customer experience.

2. Board Member at SleepRate (2012-2022): Serving as a board member for a sleep analysis company.

3. Various roles at Google (2013-2019): Head of Product for Merchant Monetization & Paid Services (2018-2019), Head of Product for Remarketing Growth (2017-2018), and Product Manager - Audience Targeting Frontend (2013-2017). Led strategic initiatives, product design, and launched campaigns to improve remarketing strategies, develop audience targeting solutions, and drive revenue growth for Google.

4. Volunteer - Chairman Friends of Darca Schools at Darca Schools (2012-2014): Volunteering as Chairman for a non-profit organization supporting Darca Schools.

5. CEO & Co-Founder at SeamBI (2006-2013): Founded and led a pioneering company in Dynamic Product Placement, enabling content owners and broadcasters to generate additional revenue by embedding brands and products in pre-produced content. Developed a cutting-edge image processing technology.

6. Various roles at Technological Unit in the Israeli Intelligent Corps (1998-2005): Head of Department (2003-2005), Team Leader (2001-2003), and Communications Engineer (1998-2000). Responsible for advanced communication systems research and development in mission-critical projects, leading teams and driving innovation. Achieved cost savings, improved turnaround time, and invested in R&D infrastructure.

Roy Baharav completed their Bachelor of Science degree in Electronics Engineering from Tel Aviv University between 1994 and 1998. Following this, they pursued further education and obtained an MBA with a specialization in Finance from Tel Aviv University between 2002 and 2006.