Hi-Cone
Xenia Escarcia Ortega currently serves as the Global Marketing Communications Manager at ITW, focusing on Hi-Cone and Specialty Products since July 2020. Previously, Xenia held the position of Associate Brand Manager at Topco Associates LLC, where strategic marketing for various brands and support for regional retailers were key responsibilities. Earlier experience includes roles as a Senior Account Executive at The San Jose Group and Guerra Castellanos y Asociados, developing and executing marketing and public relations strategies for significant clients, including Microsoft. Xenia also worked at Procter & Gamble as a Brand Manager, leading marketing initiatives for renowned products in the Fabric & Home Care category. Educational qualifications include an ongoing Master of Business Administration at DePaul University, a Master of Science in Integrated Marketing Communications from Roosevelt University, and a Bachelor Degree in Journalism and Media Communication from Tecnológico de Monterrey. Additional training in Circular Economy and Sustainability was completed at Universidad Anáhuac, along with an international exchange experience at Jönköping University.
Hi-Cone
Hi-Cone is the supplier of beverage multi-packaging committed to sustainable solutions.It is their goal to educate consumers about how to reduce plastic consumption and how to recycle all aspects of a circular economy, an economic system that eliminates waste and continuously uses resources. Through ongoing innovations in packaging design andmaterial development, we work with consumers, retailers, and industry experts to advance the circular economy.