Kayla Brown

Kayla Brown is a seasoned digital marketing professional with extensive experience in managing marketing teams and campaigns. Currently serving as Senior Manager of Digital Marketing at Hibbett Sports since April 2018, Kayla oversees direct mail, loyalty, mobile marketing, and email marketing efforts, while developing comprehensive marketing plans and managing vendor relationships. Previous roles include Digital Marketing Manager and Sr. Email Marketing Manager, where significant revenue increases and campaign optimizations were achieved. Earlier experience includes positions at Covey Communication Corp., Chick-fil-A Tuscaloosa, and Create Honduras, with a strong educational background from The University of Alabama, where Kayla earned a Bachelor of Science in Interdisciplinary Studies, focusing on Sport Marketing and Business Communication.