Sofia B.

Sofia B. is an experienced marketing professional with a strong background in brand strategy and digital marketing across various sectors. Currently serving as Head of Marketing for the ANZ region at HiBob since January 2022, Sofia previously held roles as Senior Marketing Manager at LinkedIn, where responsibilities included overseeing marketing efforts for Asia and Southeast Asia. Prior experience includes serving as Marketing Manager for APAC at Randstad Sourceright, where Sofia developed the brand strategy and thought leadership initiatives, and as Regional Manager at Koelnmesse, managing significant events like EmTech Singapore. An early career included positions in marketing and event management at Key Media, Janus Education, and Ayala Land, complemented by a Bachelor of Science in Business Administration from the University of San Carlos.