Hibob
Sofia B. is an experienced marketing professional with a strong background in brand strategy and digital marketing across various sectors. Currently serving as Head of Marketing for the ANZ region at HiBob since January 2022, Sofia previously held roles as Senior Marketing Manager at LinkedIn, where responsibilities included overseeing marketing efforts for Asia and Southeast Asia. Prior experience includes serving as Marketing Manager for APAC at Randstad Sourceright, where Sofia developed the brand strategy and thought leadership initiatives, and as Regional Manager at Koelnmesse, managing significant events like EmTech Singapore. An early career included positions in marketing and event management at Key Media, Janus Education, and Ayala Land, complemented by a Bachelor of Science in Business Administration from the University of San Carlos.
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Hibob
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Hibob was founded to modernize HR tech. Hibob's intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively. Since its launch in late 2015, bob has achieved consecutive triple-digit year-over-year growth, and become the HRIS of choice for more than 1,000 modern, midsize and multinational companies who understand that a powerful, agile HR tech suite is mission critical and a key driver of organizational success. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon bob to help HR and managers connect, engage, develop and retain top talent.