L. Antoinette Ward

L. Antoinette Ward is a seasoned marketing professional with extensive experience in driving growth through strategic marketing initiatives. Currently serving as Vice President of Marketing at Hibu since July 2012, Ward provides CMO-level leadership and has significantly improved organic traffic and digital user experience by enhancing SEO and lead generation strategies. Prior roles include AVP of Marketing Strategy and US Director of Marketing Strategy, where Ward successfully managed website relaunches and B2B communication journeys. With previous experience at Bank of America, including positions such as Segment Program Manager and VP of Credit Card Account Executive, Ward has demonstrated expertise in cross-functional team leadership and the development of integrated financial solutions. Holding an EMBA from Penn State University and a Bachelor’s degree in Psychology from the University of Delaware, Ward combines strong educational credentials with a robust marketing background.